Targeted Communication works. Against all odds, Direct Mail is still a very successful and popular tool – not only for businesses but also for your Customers.

...read more

If you are thinking about using a Mailhouse for the first time, or wish to change to another Mailhouse, there are a number of things that should be considered. Western Mailing want to help you to make an informed decision by offering you a checklist.

...read more

Just like any other industry, the Mailhouse industry uses a certain "language". In order to avoid confusion about different terms, we have created a list of the most common Mailhouse terms.

...read more

Degradable film is designed to make the daily tasks of waste reduction easier, safer and better for the environment and we are now able to offer you this option for your filmwrap jobs!

The NZ Post SendRight program introduced many new mailing terms to our industry. To save you any confusion, here is a list of the terms we feel are the most important to remember.

...read more

Western Mailing's laser printers fuse dry toner into the paper at specific temperatures and pressures. It is important to consider the following paper and ink specifications when sending print jobs to Western Mailing.

...read more

From generating awareness about your product or service, to building a qualified database of Customers, Direct Mail can be a very powerful too. It's a unique blend of advertising and sales, alloqing your to present a product or service, make an offer and try to close the sale - all at once!

...read more

Prepared for NZ Post by Nielsen Media Research this report gives you a sense of the way in which New Zealanders engage with Direct Mail as seen through the daily ritual of the visit to the Letterbox, and why Direct Mail is so effective.

...read more

In June 2006 New Zealand Post introduced new postcodes. This was followed by the launch of the SendRight address accuracy programme. SendRight provides a framework for mailers and the IT industry to work collectively to improve customer data management and reduce the failure cost to businesses associated with poor addressing.

... read more